Post

Volunteer to create inspiring videos for Resolve!

Posted by Juno on July 18, 2011

                                                                                     

                                                                                        

RESOLVE has partnered with Redbook, a major women's magazine to develop a far-reaching project to raise public awareness about infertility. We need your help to make this a success.


An article has already been written that will be featured in the November issue.  There will also be an online video component to this awareness campaign.  We need a number of RESOLVE volunteers to submit the first videos.  These videos will serve as examples and inspiration for when we ask the larger audience to submit videos when the campaign launches in November.  We have reached out to our most active RESOLVE volunteers, and have almost 25 people lined up to submit videos.  I hope you will consider submitting a video as well.

So here is your script:  “I wish I’d known…”

Then it’s up to you.  What message do you want to share?  Tell us what you wish you’d known about fertility drugs… or about adoption...or about IVF...or about being a foster parent...etc.  Tell people who haven’t dealt with infertility how you would like to be treated.

Videos should be short and sweet – around three minutes. We are taking a grassroots approach to this, so don’t worry about fancy production (I say that to everyone, but if you want to worry about fancy production, that’s okay too!).  Uploading your video will also be easy.  Videos will need to be submitted by September 1.

If you would like to participate, the instructions from Redbook are below.  If you need help, want to bounce ideas around – or just want a cheerleader, contact me.  Also, once you do submit this to Redbook, please let me know since I’m trying to keep track of our video count.

Thank you for considering lending your voice (and face!) to this exciting public awareness campaign!

Andy Schwarz
Director, Public Relations
RESOLVE:  The National Infertility Association
703-556-7172
.(JavaScript must be enabled to view this email address)
www.RESOLVE.org

Instructions for Shooting and Submitting Your Video:

DIY Video: A How-To Guide
**If you have any questions, please contact Jihan Thompson at REDBOOK at .(JavaScript must be enabled to view this email address) or 212.649.3426. Thank you!

NOTE: YOUR VIDEO SHOULD BE NO LONGER THAN 3 MINUTES.

1. Shooting the Video
A common misconception is that all you need to do to shoot a video is point the camera and press record. Below, please find guidelines that should be followed when shooting your own video:

Don’t sit in front of a window! Sitting in front of a window will cause your camera to adjust to the outside light, making your face very dark. Windows and other large light sources should be avoided.

Make sure there is enough light in front of you. Since we need to see your face, make sure there’s light on it! If it’s very dark in the room you’re shooting in, your video will turn out very grainy.

Hold the camera so that the video is horizontal. Videos are always shot in landscape and never in portrait.
            This is different for a Flip Cam. Please make sure you hold the camera vertically (straight up and down), never hold it like a stills camera.

Turn the music off! Since we need licenses to play popular music in our videos, make sure that any recognizable music is off before you record.

Keep it steady. Tripods are important, no matter what kind of video camera you’re using (unless it’s in your computer!). The steadier you hold the camera, the better and smoother your video will look, and the easier it will be to edit together.

Popular devices to shoot video on:
o       Flip Cam.
o       Ensure you hold your device vertically. Press the red button in the middle to get to the “ready” mode, and hit the red button again to record. Zoom in and out with the “+” and “-“buttons and check your footage by hitting the play button (this is the button to the left of record).
o       Cell Phones. Listed below please find how to shoot on 3 of the most popular phone brands. If your phone is not listed, please refer the manufacturer’s instructions that came with the phone.
o       iPhone
§         Open the Camera app. Hold your phone on its side. Then switch the slider at the top right of your screen to the movie icon. Press the red button to record.
§         iPhone 4 only: If your subject is too dark and moving to a brighter place isn’t an option, you can use the LED light on your phone using the button with the lightning bolt on it in the top-left corner.
o       Droid
§         Open the Camcorder app if there is one. If not, open the Camera app and switch the slider at the top right of your screen to the movie icon. Hold your phone on its side, and press the red button to record.

o       Blackberry Torch
§         Make sure there is a media card in your BlackBerry
§         Tap the media folder, then tap the Video Camera icon, then to record, tap the Record icon.

2. Uploading the Video
Now that you’ve shot your video, it’s time to get it to Jihan Thompson at Redbook.

Use the wire that comes with your device (sometimes built directly into the recording device) to plug into your computer’s port.  An icon will appear because you have plugged in an external device, double click on this icon. A window should appear with a folder, this folder contains all your videos. Move all of your video files onto your local drive.
o       Making a folder on the desktop is an easy way to find the video files.
o       Zip all of your files together (see below on how to do that), and put them in a DropBox account.

For the next step, you’ll need to get a free DropBox account.
o       Go to Dropbox.com and click “download Dropbox”.
o       A window will open automatically, if you are on a mac drag and drop the “Dropbox” icon into the Applications folder.  If you are on a PC follow the installation instructions.
o       Dropbox will prompt you to create an account. Fill in all the fields, and continue.
o       Choose the “2GB Free” option, and install the “Typical” setup.
o       Dropbox will show you how to share the video with us, in part 4 of 5. **Add in Jihan’s email: .(JavaScript must be enabled to view this email address)**

How to Zip Files
Macs and most PCs will zip using the software they already have, but sometimes you will need to download a program. If the solutions do not work for you, you will need to download a free program from the internet.

On A PC
§                                 Select all of your files and RIGHT CLICK. You should see a “send to>compressed folder” option.
o                   Windows Vista/7
§                     To zip a file in Windows, right-click on the file or folder and click “Send To”, then click “Compressed (zipped) Folder”.
§                     This will create a new compressed folder that will contain the file or folder you selected.
o                   Windows XP
§                     Go to the folder where you want your zipped folder to exist.
§                     In the “file” menu, select “new” then click “Compressed (zipped) Folder”.
§                     Type the name you want the folder to have then press enter.
§                     Drag any files you want to compress into the folder.
o                   To Download a free compression program for a PC:
·                    Go to www.winzip.com and download Winzip.
·                    Start Winzip and click “I agree”.
·                    Click the “new” button in the upper left corner of the window. Select where you want the archive folder to go by using the folder navigation box at the top of the window.
·                    Name the Archive and click the OK button.
·                    In the window that shows up, select the files to be zipped, then click “add”.

o                   On A Mac
o       Right-click or control-click on the file or folder you want to zip, and then click “Compress”.
o       This will create a compressed version of the file or folder you selected.


3. Editing Your Own Video
You can also choose to do an edit of your footage (but you don’t have to!) and then send through your cut via Drop Box.

Using, iMovie, Final Cut Pro or any other video editing software bring in the footage that you have shot, trim, add transitions and create your own story. You can add text and still images.

MUSIC – please refer back to point number 1, we do not hold the license to any and every song, you can use something that you have permission to use (something you or your friends have recorded).

Hearst also holds licenses for music, when your videos are sent in, we can add in music tracks. Hearst CANNOT add in music if you have already put it on your video. If you put in a pop song, the video WILL BE RETURNED, and you will be asked to either change the song OR send the video through without music.

Exporting your video. We can accept any exports, please try to send through the highest quality possible, keeping the frame size and frame rate the same and the bitrate at about 3.5 mbps (megabytes per second).

            If you are tech savvy the preferred Hearst export specs are below:
Hi Quality
QuickTime movie (.mov)
·        Resolution: Original source quality (1080i/p, 720p, 480i/p)  (576i/p)
·        Frame Rate: Original source rate (59.94, 29.97, 23.98)  (50, 25)
·        Aspect Ratio: Original source ratio (16:9 Wide Screen, 4:3 Full Screen)
·        Codec: Original source (Preferred: Apple Pro Res 422)
(AppleProRes 422, DVCPRO HD, DVCPRO, XDCAM HD, HDV)
·        Audio: 48kHz, 16bit

Web Delivery
·        Format (file extension): .mp4 (preferred) or .mov
·        Video Codec: H.264
·        Bit rate: 2-Pass VBR, 3000kbps
·        Resolution: 640x360 for (16:9 Wide Screen), 480x360 for (4:3 Full Screen)
·        Audio:  AAC 16 sample size, 48 khz, stereo

·        Take your high re export and sent through your video on DropBox. For DropBox instructions please refer to Step 2.

THANK YOU!